Transforming loans for millions with Fiona
Engine by MoneyLion’s revenue increased threefold leading to a valuation of $440M and acquisition by an industry giant.
Premium financial products
Engine by MoneyLion is a B2B fintech company based in New York, led by veterans of the finance, advertising and software-development industries — transforming how people search, compare and get recommended for financial products.
Through our work, we helped it become the leading search engine for financial services, powering high-quality embedded finance marketplaces across publishing, financial services and other marketing sectors.
No one even came close
After meetings with over 80 top development agencies in Croatia, the client decided to work with us.
What made them choose us?
- A wide range of technologies we use to solve business goals.
- Our developers stay on long-term contracts — not freelancers brought in for short bursts.
- We were ready to push ourselves beyond our comfort zones.
- The team genuinely liked our personalities after the very first meeting.
Building a fintech marketplace across three flagship products
Third year going strong
In 2019 we started providing full-stack development and design services — TypeScript, Java, Android and more.
Our work is still ongoing and stretches across several of the company’s tools: Fiona, Control Center, Birch and a few smaller offerings.
Fiona
Fiona is an online financial platform that lets users search for financial products — loans, insurance, mortgages, credit cards and savings.
Our developers built a smart loan search flow that uses a rule engine to direct users toward the products that match their needs. With our help, Fiona became the fastest and most comprehensive online platform to find financial services in the US.
Control Center
The leading suite of tools for managing the financial marketplace — real-time analytics, reporting, offer enablement and customisation wizards.
Our UX designer worked with a team of designers on a new design system, organising files and shaping a great experience despite the large number of users and many flows.
Birch
Birch is the #1 finance app that simplifies credit-card rewards and helps users keep track of spending.
Our developers built Birch to become a powerful tool that:
- Taps directly into bank APIs.
- Surfaces spending trends from the user’s account.
- Analyses transaction history.
- Recommends which card to use on every purchase.
The brand’s worth skyrocketed
Engine by MoneyLion became a leading search engine for financial services. We helped the client close a deal worth up to $440 million.
- Innovative and upgraded products across Fiona, Control Center and Birch.
- 3× revenue growth driven by smarter search and embedded marketplaces.
- Sustained growth in sales and partner integrations.
We rest our case
The story is here, the figures are here.
If you’re developing or upgrading a fintech product, our rich and extensive experience might come in handy.
They are proactive and like to try out new stuff and outside of their comfort zone. They are very goal-oriented and they definitely get the job done.
Your previous agency shipped a mess.
Other clients we’ve helped through the same trigger.
Even Financial
Loan-comparison platform with a struggling delivery cadence. We rebuilt the team and the engineering rhythm.
Read the Even Financial case study →UpEquity
Real-estate platform with a UX and conversion problem after the first build. We redesigned, simplified, and lifted goal conversion by 35%.
Read the UpEquity case study →
